Every company out there should have brand guidelines (also known as a style guide). This collection of specifications will help you present a consistent visual brand to the world. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. From personal statements, to branded photos, to spelling, to In this article, I’m going to give you 65+ tips on how to plan, draft and present your own brand guidelines. I’ll also give you a TON of examples of how other brands have approached their brand guidelines. Want to learn how to build your own Brand Style Guide? Download your copy of this FREE ebook we created with our friends at HubSpot.

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In this 48-page guide, you will learn everything you need to know about style guides; tips for defining font styles, color schemes and logos; common mistakes to avoid when creating a style guide; and free style guide templates to get you started. Highlight important brand values or keywords with a contrasting font Your brand guidelines should outline exactly what your brand stands for. Not just list visuals, logos, and colors that your brand uses.

It should include company values, your motto or words you want people to associate with your brand. One of the easiest ways to bring attention to these values or keywords is to highlight them like in the brand guideline template above. As you can see, the to make a few key phrases jump off the page. This was strategically included so that a reader will associate this brand with “an escape”, “a community” and “a haven.” And if that’s the only thing that they remember after seeing this page, then the designer should call it a win! Present your brand colors in an innovative way are presented in a similar fashion.

They are either shown within circles, squares, or other simple shapes. And there’s nothing wrong with that! But this innovative brand style guide decided to shake up those conventions with their bold color palette. First, they dedicate an entire page to their, which shows how much those colors mean to them. And then by breaking down the page into proportions, they illustrate which color should be used the most. Overall, it’s one of my favorite examples of a truly ingenious brand style guide! 3. Create a compelling title page for your brand guidelines Setting the tone of your visuals from the beginning is important, and you can do that with a great title page.